Essentials of Strategic Management

PREFACE

In framing and writing Essentials of Strategic Management, our goal is to inform and familiarize students with what strategic management means to today’s global world. Often people are unaware of how the strategy-making process affects them. We are all used to going to work and going into companies such as restaurants, stores, and banks, and buying the goods and services we need to satisfy our many needs. However, the actual strategic management activities and processes that are re- quired to make these goods and services available to us commonly go unappreciated. Similarly, we might know that companies exist to make a “profi t,” but what is profi t, how is it created, and what is profi t used for? Moreover, what are the actual strategic management activities involved in the creation of goods and services, and why is it that some companies seem to be more effective and more “profi table” than others? Essentials of Strategic Management, Third Edition, has been structured and written to address these issues. The goal of this revision is to explain in a clear, comprehensive, but concise way why strategic management is important to people, the companies they work for, and the society in which they live. Our objective in writing this book has been to provide the overall “big picture” of what strategic management is, what strategic managers do, and how the strategy-making process affects company performance. The book provides a focused, integrated approach that gives students a solid understanding of the nature, functions, and main building blocks of strategic management.

CONTENTS

PART ONE INTRODUCTION TO STRATEGIC MANAGEMENT
1 The Strategy- Making Process ...................................................................................1
2 Stakeholders, The Mission, Governance, and Business Ethics.................................27
PART TWO THE NATURE OF COMPETITIVE ADVANTAGE.
3Externa Analysis The Identification of Opportunitieand Threats......................................................................................................................... 55
4 Building Competitive Advantage ...............................................................................83
PART THREE BUILDING AND SUSTAINING LONG-RUN

COMPETITIVE ADVANTAGE

5 Business- Level Strategy and Competitive Positioning ...........................................117
6 Strategy in the Global Environment........................................................................ 145
7 Corporate- Level Strategy and Long- Run Profi tability......................................... .172
PART FOUR STRATEGY IMPLEMENTATION
8 Strategic Change: Implementing Strategies to Build
and Develop a Company........................................................................................... 200
9 Implementing Strategy Through Organizational Design..........................................226

DOWNLOAD