Stakeholder Engagement: Clinical Research Cases

CONTENTS

1 Stakeholder Engagement: Practicing the Ideas
of Stakeholder Theory............................................................................. 1
R. Edward Freeman, Johanna Kujala, Sybille Sachs, and Christian Stutz
Part I Examining Stakeholder Relations
2 Value Co-creation in Stakeholder Relationships:
A Case Study............................................................................................ 15
Johanna Kujala, Hanna Lehtimäki, and Päivi Myllykangas
3 Stakeholder Definition in a Network Context:
The Case of Piazza dei Mestieri.............................................................. 31
Laura Corazza and Maurizio Cisi
4 Value-Creating Stakeholder Relationships
in the Context of CSR.............................................................................. 63
Johanna Kujala and Anni Korhonen
5 Responsibilization and MNC–Stakeholder Engagement:
Who Engages Whom in the Pharmaceutical Industry?....................... 87
Frederick Ahen
6 Socially Responsible Investment Engagement...................................... 113
Tobias Gössling and Bas Buiter
Part II Communicating with Stakeholders
7 The Strategic Cognition View of Issue Salience
and the Evolution of a Political Issue: Landis & Gyr,
the Hungarian Uprising and East-West Trade, 1953–1967.................. 139
Christian Stutz

8 From “Managing for Stakeholders” to “Managing
with Stakeholders”: When Stakeholders Can Help
Rescue a Company................................................................................... 167
Silvana Signori
9 Value-Added Statements as a Communication
Tool for Stakeholders: The Case of Industrias
Peñoles in Mexico..................................................................................... 193
Adrian Zicari and Luis Perera Aldama
Part III Learning with and from Stakeholders
10 Supply Chains in the Apparel Industry: Do Transnational
Initiatives for Social Sustainability Improve Workers’
Situation?.................................................................................................. 217
Claude Meier
11 Business Climate Change Engagement: Stakeholder
Collaboration in Multi-stakeholder
Networks...................................... 231
Anna Heikkinen
12 Innovation in Multistakeholder Settings: The Case
of a Wicked Issue in Health Care........................................................... 255
Edwin Rühli, Sybille Sachs, Ruth Schmitt, and Thomas Schneider
Part IV Integrative Stakeholder Engagement
13 Stakeholder Engagement at Extanobe: A Case Study
of the New Story of Business................................................................... 285
Leire San-Jose, Jose Luis Retolaza, and R. Edward Freeman
14 When David Beats Goliath: Two Case-Studies
in the Brewery Sector.............................................................................. 311
Simone de Colle, Yves Fassin, and R. Edward Freeman
15 Integrative Stakeholder Engagement: Stakeholder-Oriented
Partnership Between the Coca-Cola Company and World
Wildlife Fund............................................................................................ 339
E. Richard Brownlee II, Sergiy Dmytriyev, and Allison Elias
16 A Case Study on the Implementation of Stakeholder
Management in Organizational Practice............................................... 369
Sybille Sachs, Christian Stutz, Vanessa Mcsorley, and Thomas Schneider
Part V Epilogue
17 A Pragmatist Perspective on Management Scholarship
and on Stakeholder Engagement in Particular..................................... 391
Sergiy Dmytriyev, R. Edward Freeman, Johanna Kujala, and Sybille Sachs

DOWNLOAD