Sustainable Value Chain Management

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Sustainable Value Chain Management

Michael D’heur, Shared.value.chain, Munich, Germany (2015)

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PREFACE

The Role of CSR in the Value Chain’s DNA Sustainability and Corporate Social Responsibility are valuable economic components emerging as hot topics in public discourse. Today’s immense social and environmental challenges provide new opportunities and the need for integrative management techniques, economic specialization, and innovative technologies. Academics and management practitioners discuss this trend with both scientific and practical applications in this series on CSR, Sustainability, Ethics, and Governance published by Springer. The goal is to explain the complex issue of Corporate Social Responsibility (CSR) by providing a breakdown of its application on specific areas of business administration such as Supply Chain Management. For too long, the subject of sustainability and the assumption of corporate responsibility were depicted in management literature as a predominantly defensive strategy and, therefore, applied practically as a mere cost factor. Until recently, social and environmental issues and the related business opportunities remained generally underexposed. However, CSR and sustainability are now being integrated into a company’s DNA, i.e., in the core processes of value creation, innovation management, and organizational development. Therefore, the release of the publication “Sustainable Value Chain Management” has come at just the right time for worldwide discussion. Throughout economic history the concept of value has been central to business operations. Companies were focused on the efficient organization of value chains. Value-added processes, however, have become increasingly complex in the wake of globalization and the associated intensified division of labor within businesses. Furthermore, organizational transparency and pressures from various stakeholder  groups (customers, employees, NGOs, etc.) are constantly increasing. Value chains need to be newly designed and organized to fit within this context. In addition to economic factors, environmental and social issues play an increasingly large role.

Companies can prepare for the future by developing a sustainable business model in which the creation of business as well as social value is essential. In this publication, necessary aspects of sustainable value creation are described along with practical examples. Readers are, therefore, cordially invited to use the techniques discussed to aid in their own professional challenges and to partake in intense CSR discussions with the editors, authors, and supporters of this series. Last but not least, I would like to extend my sincerest thanks to the editor Michael D’heur for his extensive commitment, Christian Rauscher from Springer for his assistance, as well as to all the supports of this truly global CSR series. Finally, I wish all of our cherished readers an interesting journey through the various aspects of Sustainable Value Chain Management.
Cologne, Germany Rene´ Schmidpeter

 

 CONTENTS

shared.value.chain: Profitable Growth Through Sustainable Value
Creation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
Michael D’heur
Beiersdorf: Generating Joint Added Value Through Collaboration,
Planning, and Evaluation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 109
Daniel Weber and Dorle Bahr
Fairphone: Sustainability from the Inside-Out and Outside-In . . . . . . . 123
Tessa Wernink and Carina Strahl
SAP AG & StarShea Limited (Ghana): Sustainable Value Creation
Through Collaboration with Companies, NGOs, and Intermediaries . . . 141
Heino Kantimm
Nanogate AG: Sustainable Value Creation in Technology
Companies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 157
Ralf Zastrau
Audi: Raw Materials, Road, Recycling – How Life Cycle Analysis
Influences Product Development . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 167
Peter F. Tropschuh and Martina Biendl
Symrise and Vanilla: Tradition, Strategy, and Total
Commitment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 185
Stephan Sielaff, Christina Witter, and Clemens Tenge
Siemens: Managing Sustainability Along the Value Chain
to Benefit Our Customers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 207
Ralf Pfitzner and Matthias Lutz

Opportunities Through Positive Impact Investing and Finance
Embedded in Banking Value Chains . . . . . . . . . . . . . . . . . . . . . . . . . . . 227
Karen Wendt
Henkel: Sustainability in the Value Chain: From Philosophy
to Practice . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 249
Frank Roland Schro¨der, Dirk Holbach, and Thomas Mu¨ller-Kirschbaum
VAUDE: Sustainable Value Creation as a Corporate Mission
Statement for Small and Medium-Sized Companies . . . . . . . . . . . . . . . . 261
Antje von Dewitz
International Paper: Creating Value Through Sustainably Managed
Natural Resources . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 275
Teri Shanahan and James McDonald
Independent Capital Group: The Importance of Sustainable
Value Creation as an Investment Criterion . . . . . . . . . . . . . . . . . . . . . . 293
Mirjam Staub-Bisang
Nestle´: Sustainable Value Chain Management from the
Farm to the Fork . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 313
John Bee, Peggy Diby, Bineta Mbacke´, and Barbara Wettstein
The Thin Air Factory: The Value Chain Unchained . . . . . . . . . . . . . . . 327
Julian Borra
BASF: Measurability – A Prerequisite of Shared Value Creation
in Agriculture . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 351
Markus Frank, Katharina Fischer, and Dirk Voeste
Telling the Backstory: Transparency in Global Value Chains . . . . . . . . 365
Georg Lahme and Volker Klenk
Infineon: Integrated Supply Chain Architecture to Support
Sustainability . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 381
Kurt Gruber, Christian Pophal, and Hans Ehm
German Council for Sustainable Development: The Sustainability
Code . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 393
Yvonne Zwick
Authors and Contributors of “Sustainable Value Chain
Management” . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 407

 

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